![]() Its unique dribbling bass drum sound is what artists mean when they say “turn up the 808.” The pursuit of the perfect low-frequency 808 sound is a real struggle for producers. ![]() That’s a reference to the iconic Roland TR-808, a drum machine created by Ikutaro Kakehashi in 1980. If you’re into hip-hop and pop, you’ve probably heard “808” at some point. “My heart’s beating like an 808” -Britney Spears, “Break The Ice” ![]() "Got some pretty good beats on this 808 CD” -Frank Ocean, “Swim Good” ![]() “Fresh like, uh, Impala, uh, chrome hydraulics, 808 drums” -The Game, “How We Do” "I’m back with the 808 ‘cause I’m bossy.” -Kelis feat.
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